Asean, as a prime mover of the region, is striving to stay relevant but is trapped by its own relevance. As reported by various region-wide surveys, the awareness about Asean is limited to government officials, think-tanks, non-governmental organisations and multinational corporations. Asean needs to promote its ‘products’ better to its citizens. How do we mainstream the Asean brand, particularly among Malaysians? What can be done by other stakeholders to complement the government’s efforts in promoting the spirit of Asean-ness?
Date: Friday, 16 June 2017
Venue: Dewan Perdana, MITI